New Balance Font

New Balance Font Download Now!

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The font used in the New Balance logo is “ITC Avant-Garde Gothic Std Demi“, which was created by the team of  Edward Benguiat, André Gürtler, Herb Lubalin, Tom Carnase, Erich Gschwind, and Christian Mengelt, and it Published by ITC. If you are interested in getting this font, a purchase link is provided. Conversely, you can use the free alternative font “Evolventa” for personal use. The New Balance brand logo font combines the brand’s initials together, while the letter “N” features horizontal triangles resembling a shoe lock. This font style is geometric and swirly, commonly used for presentation and website titles for shake companies.

New Balance was founded in 1906 in Massachusetts, USA, when it initially held a shoe index. In 1937, the company expanded its offerings by partnering with Arthur Hall. Today, New Balance is one of the largest manufacturers of sports shoes worldwide, with production units in the United States and the United Kingdom. To increase these profits, their product supports include jelly insoles, heel protectors, and superior quality. You Can Combine this with Gin Font and Aero Font for modern look.

Basic Info Of New Balance Font

Font NameITC Avant Garde Gothic Std Demi
Designed byEdward Benguiat, André Gürtler, Herb Lubalin, Tom Carnase, Erich Gschwind, Christian Mengelt
Published byITC
Alternative FontEvolventa by Evolventa (Free for personal use)
OriginMassachusetts, USA
Special FeaturesJelly insole, heel protector, excellent quality
ProductionUnited States and United Kingdom


New Balance font available for free?

There is no free version of the original font “ITC Avant Gard Gothic Std Demi” used in the New Balance logo. For personal projects, there is an alternative font called “Evolventa” that you can use for unsupported purposes.

Can I use the New Balance font for commercial purposes?

As a general rule, if you want to use the original font “ITC Avant Gard Gothic Std Demi” for commercial purposes, you will need to purchase a font license. To use this software for these purposes, users should consider purchasing a license. If you want to use an alternative font for your personal projects, you can use the free font “Evolventa”.

What inspired the decisions behind the New Balance font?

The design of the New Balance font is inspired by the geometric and curved styles commonly associated with shake brands. The brand’s initials are joined together, while the letter “N” features a cornerstone-like horizontal triangle, identifying the brand’s origin. As a shoe manufacturer, it is an important factor that determines the brand identity of the company.

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