What Font Is The Google Logo

What Font Is The Google Logo?

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The Google logo uses a custom-designed typeface known as “Product Sans.” This typeface was created specifically for Google’s branding and is not publicly available for general use. Product Sans is characterized by its clean, modern, and simple design, making it instantly recognizable as Google’s signature font. It’s worth noting that Google’s choice of fonts and branding elements may change over time, so it’s a good idea to refer to Google’s official branding guidelines for the most up-to-date information on their logo and font usage.

The Google logo is the most recognizable in the world, recognized by 4.9 billion internet users instantly. Everyone uses it on a daily basis, whether they’re searching for amusing cat videos or want to know what “ubiquitous” means.

However, how did it all begin? What contributed to the success of the Google logo design? Together with Viktoria Burian, co-founder of Type-Together and a prominent figure in the design business, we’ll explore the full history of the Google logo.

The history of Google’s logo


In 1996, Google began as a search engine project at Stanford University known as “Backrub.” The goal of the internet’s inventors, Larry Page and Sergey Brin was to create an easily navigable database of all available information.
Luckily for us, the moniker “Backrub!” was quickly dropped.

After undergoing some adjustments and a change in business name, Google was officially established in 1998. The company’s proficiency in refining its search algorithm quickly propelled it to the status of the world’s most popular search engine, surpassing competitors like Yahoo.

Interestingly, Google was originally intended to be named “Googol.” However, due to an accidental misspelling, co-founder Larry Page found the new name more captivating. Notably, a “googol” is a mathematical term denoting the number one followed by a hundred zeros.

Today, Google stands as one of the most iconic brands worldwide. Over the years, the Google logo has evolved to remain pertinent and accommodating to its expanding global audience. It serves as an exemplary illustration of a logo that is adaptable and suitable for future endeavors.

“A logotype not only reflects contemporary visual culture, progress, and preferences but also conveys a company’s ethos and primary activities,” as stated by Veronika Burian, Co-Founder of Type-Together.

About the Google

Google, one of the world’s most recognized and influential technology companies, is known for its iconic logo. The Google logo, featuring the company’s name in vibrant primary colors, is instantly recognizable and has become synonymous with the brand. But have you ever wondered what font Google uses for its logo? In this article, we’ll delve into the history and design of the Google logo’s font, explore its evolution, and shed light on the choices behind this iconic typeface.

Original Google Logo

The original Google logo from 1998 had a straightforward and uncomplicated design. Sergey Brin, one of Google’s co-founders, crafted it using a free graphics program. The logo had a distinct retro WordArt aesthetic, which was quite fashionable at the time.

This logo encapsulated the raw and unrefined essence of a budding venture taking its initial steps. The utilization of the Baskerville Bold typeface, along with bold and playful logo colors, immediately captured the attention of Google’s audience. It was a representation of simplicity, fun, and originality.

Interestingly, there wasn’t a specific rationale behind Google’s choice of these particular brand colors. However, some speculate that the inspiration for the first Google logo’s colors might have been drawn from the Lego tower that housed the tech giant’s first server.

Despite its short-lived existence, this logo design became iconic. Sergey Brin, not a graphic designer by profession, created this version, but Google eventually decided to make a change after just one month.

Evolution of the Google Logo: A Journey Through Time

The First Official Google Logo (1997-1998) In 1997, Google unveiled its inaugural official logo, characterized by its 90s flair, complete with an exclamation point. Was this a subtle jab at Yahoo!?

The Playful Spirit of the 90s

This logo embraced the use of a serif font, conveying a sense of authority and trust, vital for a company aspiring to become a trusted source of information. Serif fonts were all the rage during that era.

The Introduction of Shadows and Colors To maintain its playful essence, Google introduced shadows and rounded notes to the lettering. It also transitioned the initial ‘G’ from green to blue. The logo embodied the late 90s design trends, featuring simplicity, vibrant colors, and a 3D effect.

The Classic Era (1999-2010)

In 1999, Google decided to amplify its playful spirit by enlisting designer Ruth Kedar to craft the colorful logo we recognize today. The new design featured the Catull typeface with sharp serifs and a touch of modernity.

The Bold Use of Colors

Bright, bold colors became a hallmark of Google’s logo for the next decade. The playful design with slanted ”s and ‘e’ axes highlighted Google’s youthful and innovative spirit. This version bid farewell to the exclamation mark.

The Introduction of a Cleaner Look (2010-2013) By 2010,

Google had evolved into an internet giant, necessitating a logo that reflected its maturity. The drop shadow was minimized, and colors were muted for a smoother appearance, aligning with modern design trends.

An Emphasis on Simplicity (2013-2015) In 2013,

Google embraced minimalism by eliminating the shadow effect and opting for a flatter, simpler design. This adaptation reflected evolving design trends and accommodated the rise of mobile devices.

Birth of the Current Google Logo (2015 – Present)

The 2015 redesign marked a radical shift for Google, introducing the sans-serif typeface Product Sans. It signified a complete brand overhaul and the founding of Alphabet Inc., Google’s parent company.

Sans Serif and Softer Colors

The custom sans-serif font and softened colors presented a modern, crisp, and easily readable logo. This update was highly versatile, ensuring legibility across various devices and screen sizes.

The Google Doodle and Brand Expansion

The Google Doodle, born in 1998, has become synonymous with Google’s brand. It began as a playful alteration of the logo and has since evolved into a celebrated tradition, connecting current events to Google.

Logo Variations:

Expanding Google Universe Google has maintained its brand identity across a wide range of products through consistent use of color, shape, and clarity. Each subsidiary logo carries the Google essence.

Impact of the Google Logo

The Google logo has been a visual representation of the company’s journey and vision. Its vibrant colors symbolize creativity, while simplicity underscores accessibility and user-centric design.

The switch from serif to sans-serif in 2015 mirrored Google’s transition from a search engine to a suite of products for everyone and everything. The logo not only signifies the brand but also reflects Google’s mission of universal information accessibility.

What is the Licence for Google Logo Font?

Fonts in the Product Sans Font family may be used for free personal design projects. Use for commercial purposes is only allowed with Google’s consent.

What is the name of the Google Logo Font Designer?

“Google” is the company that created the Product Sans typeface.
Google is a global technology corporation with expertise in search engines, e-commerce, online advertising, and artificial intelligence.

It is among the most valuable brands in the world and has been called “the most powerful company in the world.”

alternatives of Google Logo Font

The font used in the Google logo, known as “Product Sans,” is a proprietary typeface created exclusively for Google’s branding. It is not publicly available for general use. If you’re looking for an alternative font that has similarities to Product Sans, you may consider using the following sans-serif fonts that offer a clean and modern aesthetic:

  1. Roboto: Roboto is a font developed by Google and is freely available. It’s often used in Google’s products and has a clean, modern, and easily readable style.
  2. Open Sans: Open Sans is another popular sans-serif font that’s widely used for web design. It’s known for its simplicity and legibility.
  3. Lato: Lato is a versatile sans-serif font that offers a clean and modern appearance. It’s suitable for a wide range of design applications.
  4. Montserrat: Montserrat is a geometric sans-serif font that shares some visual similarities with Product Sans. It’s known for its versatility and modern style.
  5. Poppins: Poppins is a rounded sans-serif font with a contemporary and friendly look. It’s suitable for various design projects.


In Summary

In summary, you likely have the information you need regarding the Google logotype font and where to download it. With just a few minutes of your time, you can easily incorporate this font into your design, providing it with a fresh and updated appearance.

If you found this article valuable, please don’t hesitate to leave a comment. Should you have any further inquiries, feel free to reach out to us for assistance. Your support in sharing this article on Twitter and Facebook and reading the below new articles would be greatly appreciated if you found it beneficial.

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Frequently Asked Questions (FAQ)

What Does the Google Logo Symbolize?

  • The Google logo symbolizes the company’s playful and innovative approach. It represents the vast volume of information available and Google’s mission to make it accessible and useful.

Why Does Google Have Four Colors in Its Logo?

  • Google’s logo features four colors – blue, red, yellow, and green. These colors signify Google’s bold, playful, and unconventional nature. The color pattern challenges the traditional sequence of primary and secondary colors, symbolizing Google’s tendency to defy the norm.

Who Designed the Google Logo?

  • The 2010 Google logo was designed by Ruth Kedar. Subsequent iterations have been built upon this original design.

What Font Does Google Use in Its Logo?

  • Google’s current logo employs a typeface known as Product Sans. This font is exclusive to Google and reflects the company’s straightforward approach to information dissemination. It was purposefully designed for scalability and legibility across diverse platforms and devices.

How Often Does Google Change Its Logo?

  • Google’s primary logo undergoes significant changes approximately every 2 to 5 years. However, through Google Doodles, the company modifies its logo nearly daily on its homepage. This practice allows Google to celebrate important events, anniversaries, and individuals, showcasing the dynamic and interactive facet of its branding.

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